Bachelor of Commerce Honours in Marketing Management at IMM 2027

NQF 8

qualification level

Poster showing admission requirements for the Bachelor of Commerce Honours in Marketing Management bachelor honours degree at IMM Graduate School, with a link to studies.mycourses.co.za

The Bachelor of Commerce Honours in Marketing Management is a bachelor Honours Degree offered by IMM for 2027 postgraduate applicants. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.

Do you qualify

Minimum Admission Requirements to study Bachelor of Commerce Honours in Marketing Management at IMM

A relevant bachelor's degree at NQF level 7 with marketing as a major, or an equivalent
A completed postgraduate application, certified certificates and academic record, ID, CV and motivational letter
A selection interview may be required
Confirm the exact minimum marks on IMM's admission criteria page

See which school subjects open which courses.

What you study

About This Course

The Bachelor of Commerce (BCom) Honours in Marketing Management is an NQF level 8 honours degree listed among IMM Graduate School's marketing qualifications. It is designed for commerce graduates who majored in marketing and want advanced knowledge of strategic marketing, branding, digital marketing and marketing research, together with the research skills expected at honours level.

IMM offers two study modes. Blended Hybrid learning adds optional face-to-face or live virtual classes at its student support centres, while Distance learning is fully flexible. Both use IMM's eLearn platform, with study materials, interactive content, live and recorded lectures, discussion forums and student support.

As a CIM-accredited institution, IMM aligns its marketing programmes with the professional standards of the Chartered Institute of Marketing. The honours year typically includes advanced coursework and a research component, and it prepares graduates for senior marketing roles or for master's study such as IMM's MPhil in Marketing.

The degree suits graduates of IMM's BCom in Marketing and Management Science and similar degrees from other institutions. Note that IMM also offers the BPhil Honours in Marketing Management, which is aimed at graduates with Marketing 3 as a major.

The module list, credits, SAQA ID and exact admission rules were not available for this listing (the programme page could not be loaded and the prospectus does not list this degree separately), so please check IMM's programme page before applying.

After you graduate

Careers This Course Leads To

Brand Manager Marketing Manager

Course intelligence for Bachelor of Commerce Honours in Marketing Management

Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.

Actively hiring

Job market outlook

Good sign: Sales and Marketing Manager appears on South Africa’s National List of Occupations in High Demand, a Department of Higher Education and Training analysis of employer hiring activity. Employers have been reporting real recruitment pressure for this role, which generally works in your favour once you’ve completed Bachelor of Commerce Honours in Marketing Management.

Unlikely to be NSFAS-funded

NSFAS funding

NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.

More accessible

Admission chances

IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.

These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.

Step by step

How to Apply at IMM for 2027

Complete IMM's postgraduate application form online (imm.ac.za/online-application) and submit certified copies of your certificates and academic record, your ID or passport, a motivational letter and a CV, together with the non-refundable deposit set out in the fee structure. IMM may invite you to a selection interview before a decision is made. Apply well ahead of the semester you want to start.

Ready to apply? This takes you straight to IMM Graduate School’s own official application page.

Apply Now

You will leave studies.mycourses.co.za and apply directly with IMM Graduate School.

Answers

Frequently Asked Questions

Requirements are: A relevant bachelor's degree at NQF level 7 with marketing as a major, or an equivalent; A completed postgraduate application, certified certificates and academic record, ID, CV and motivational letter; A selection interview may be required; Confirm the exact minimum marks on IMM's admission criteria page.

Graduates most often go into Brand Manager and Marketing Manager.

Applications are made online through IMM Graduate School's own application portal, which the apply button on this page links to directly. You will usually need your ID, your latest results and proof of payment if an application fee applies.

What Courses Do I Qualify For in South Africa?

Enter your own subject marks and we'll show you real courses you're likely to qualify for, right now, plus what those courses tend to lead to: how in-demand the work is, whether NSFAS is likely to fund it, and how competitive admission is.

Your best 6 subjects, marks as a percentage. Life Orientation isn’t counted, in line with the standard APS scale used across the site. Fill in at least 4 to get a score.