Diploma in Marketing Management Course Requirements at IMM
IMM Graduate School · Marketing Qualifications
The Diploma in Marketing Management is a diploma offered by IMM for 2027 learners, taking Minimum 3 years; maximum 8 years to complete. This page covers the Grade 12 subjects and admission score you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Grade 12 Required Subjects to study Diploma in Marketing Management at IMM
- Matriculated in 2008 or later: a National Senior Certificate that allows diploma study, with English at level 3 (40 to 49%) as a home language or level 4 (50 to 59%) as a first additional language
- Matriculated before 2008: a Senior Certificate (Grade 12) without endorsement, or a CV and a Recognition of Prior Learning (RPL) application
- RPL gives access to the programme only, not credits for modules
About this course
The Diploma in Marketing Management is a 360-credit qualification at NQF level 6 (SAQA ID 79546). It is a career-focused qualification for people who want to work in marketing, sales and communication, with a strong practical and digital element.
Modules by year:
- Year 1: Principles of Marketing, Business Communication, Business Management, Digital Marketing, Financial Management and Project Management.
- Year 2: Application of Marketing, Business Management, Digital and Mobile Marketing, Financial Management, Marketing Communication, Marketing Research and Sales Management.
- Year 3: Strategic Marketing, Entrepreneurship, Human Resource Management and a 40-credit Marketing Project.
IMM offers two study modes. Blended Hybrid learning adds optional face-to-face or live virtual classes at its student support centres, while Distance learning is fully flexible. Both use IMM's eLearn platform, with study materials, interactive content, live and recorded lectures, discussion forums and student support. The diploma takes at least three years and must be completed within eight.
The diploma suits school leavers who want a hands-on marketing qualification and people already in sales or marketing jobs. Graduates can continue their studies at IMM, for example with the BBA in Marketing Management. Note that the 2026 fee schedule lists the diploma under the Distance and Distance Plus options only.
Possible careers
Course intelligence for Diploma in Marketing Management
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
Diploma in Marketing Management doesn’t currently appear on the national scarce-skills list as a Brand Assistant. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.
NSFAS funding
NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.
How to apply for 2027 studies
Apply online at imm.ac.za/online-application and upload certified copies of your ID and your matric certificate or highest qualification. RPL applicants over 23 without a matric add a CV and proof of work experience. Fees can be paid upfront or in instalments, with a deposit due before the module starts. IMM runs semester intakes, so apply well before the semester begins; contact a student support centre if you are unsure of the closing date.
Ready to apply? This takes you straight to IMM Graduate School’s own official application page.
Apply NowYou will leave studies.mycourses.co.za and apply directly with IMM Graduate School.
What Courses Do I Qualify For in South Africa?
Enter your own subject marks and we'll show you real courses you're likely to qualify for, right now, plus what those courses tend to lead to: how in-demand the work is, whether NSFAS is likely to fund it, and how competitive admission is.
Related courses
Source: Official website: https://imm.ac.za/academic-qualifications/marketing-qualifications/diploma-in-marketing-management/, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with IMM Graduate School before applying.