Higher Certificate in Marketing Course Requirements at IMM
IMM Graduate School · Marketing Qualifications
The Higher Certificate in Marketing is a higher Certificate offered by IMM for 2027 learners, taking 1 year full-time; 2 years part-time (must be completed within 4 years) to complete. This page covers the Grade 12 subjects and admission score you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Grade 12 Required Subjects to study Higher Certificate in Marketing at IMM
- A National Senior Certificate with English at level 3 (40 to 49%) as a home language or level 4 (50 to 59%) as a first additional language
- Or a Senior Certificate (Grade 12) without endorsement
- Applicants aged 23 to 44 without a matric may apply through Recognition of Prior Learning (RPL) based on work experience
About this course
The Higher Certificate in Marketing is a 135-credit qualification at NQF level 5, registered with SAQA under ID 118439 (the older version, SAQA ID 86826, closed to new enrolments in 2025). It is IMM's entry-level marketing qualification and suits school leavers and working people who want a practical introduction to marketing and sales.
The certificate is made up of 115 credits of compulsory modules and one 20-credit elective:
- Academic Literacy (15 credits)
- Fundamentals of Business Communication (20 credits)
- Fundamentals of Business Management (20 credits)
- Fundamentals of Business Numeracy (20 credits)
- Fundamentals of Digital Marketing (20 credits)
- Fundamentals of Marketing (20 credits)
- One elective: the programme page lists Fundamentals of Sales Management and the prospectus lists Fundamentals of Supply Chain Management
IMM offers two study modes. Blended Hybrid learning adds optional face-to-face or live virtual classes at its student support centres, while Distance learning is fully flexible. Both use IMM's eLearn platform, with study materials, interactive content, live and recorded lectures, discussion forums and student support. You can complete the certificate in one year full-time or two years part-time.
The qualification gives you a solid base in how marketing, selling and digital channels work, as well as the study and numeracy skills needed for further study. Graduates who meet the requirements can continue to IMM's Diploma in Marketing Management, the BBA in Marketing Management or the BCom in Marketing and Management Science.
Possible careers
Course intelligence for Higher Certificate in Marketing
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
Higher Certificate in Marketing doesn’t currently appear on the national scarce-skills list as a Brand Coordinator. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.
NSFAS funding
NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.
How to apply for 2027 studies
Apply online at imm.ac.za/online-application and upload certified copies of your ID and your matric certificate or highest qualification. RPL applicants over 23 without a matric add a CV and proof of work experience. Fees can be paid upfront or in instalments, with a deposit due before the module starts. IMM runs semester intakes, so apply well before the semester begins; contact a student support centre if you are unsure of the closing date.
Ready to apply? This takes you straight to IMM Graduate School’s own official application page.
Apply NowYou will leave studies.mycourses.co.za and apply directly with IMM Graduate School.
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Related courses
Source: Official website: https://imm.ac.za/academic-qualifications/marketing-qualifications/higher-certificate-in-marketing/, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with IMM Graduate School before applying.