Master of Philosophy in Marketing Course Requirements at IMM
IMM Graduate School · Marketing Qualifications
The Master of Philosophy in Marketing is a master's Degree offered by IMM for 2027 postgraduate applicants, taking 18 months full-time; 2 years part-time; dissertation normally 18 months to 3 years to complete. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Minimum Admission Requirements to study Master of Philosophy in Marketing at IMM
- An NQF level 8 qualification (honours degree or postgraduate diploma) with an average of at least 60%, including relevant marketing and research content
- A provisional research discussion document, a CV and a motivational letter
- A successful interview with the Postgraduate Studies Committee
About this course
The Master of Philosophy (MPhil) in Marketing is a 180-credit research master's degree at NQF level 9 (SAQA ID 86806). It is IMM's highest qualification and is aimed at experienced marketers and graduates who want to do serious research on a marketing problem.
The programme includes:
- A compulsory six-month induction phase in which you develop your research proposal.
- Live virtual research methodology workshops.
- An academic skills development module.
- A master's research dissertation, completed under dedicated supervision.
- A publishable academic article based on your research.
Study is through Blended Hybrid learning on IMM's online platform, with live virtual workshops, self-paced modules and access to international research databases. The degree takes 18 months full-time or two years part-time, and the dissertation is normally completed within 18 months to three years, with one extension of up to six months possible.
The MPhil suits senior marketers, consultants and aspiring academics who want to deepen their expertise and contribute new knowledge to the field.
Possible careers
Senior marketing manager, chief marketing officer, marketing research manager, marketing intelligence specialist or academic researcher.
Course intelligence for Master of Philosophy in Marketing
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
Master of Philosophy in Marketing doesn’t currently appear on the national scarce-skills list. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.
NSFAS funding
NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.
How to apply for 2027 studies
Complete IMM's postgraduate application form online (imm.ac.za/online-application) and submit certified copies of your certificates and academic record, your ID or passport, a motivational letter and a CV, together with the non-refundable deposit set out in the fee structure. IMM may invite you to a selection interview before a decision is made. Apply well ahead of the semester you want to start.
Ready to apply? This takes you straight to IMM Graduate School’s own official application page.
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Source: Official website: https://imm.ac.za/academic-qualifications/marketing-qualifications/masters-of-philosophy-mphil-in-marketing/, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with IMM Graduate School before applying.