Bachelor of Business Administration Majoring in Marketing Management Course Requirements at Milpark

Bachelor's Degree Business & Management

Poster showing admission requirements for the Bachelor of Business Administration Majoring in Marketing Management bachelor's degree at Milpark Education, with a link to studies.mycourses.co.za

The Bachelor of Business Administration Majoring in Marketing Management is a bachelor's Degree offered by Milpark for 2027 learners, taking 3 years full load (about 40 hours a week); 6 years half load; maximum 9 years; online to complete. This page covers the Grade 12 subjects and admission score you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.

Grade 12 Required Subjects to study Bachelor of Business Administration Majoring in Marketing Management at Milpark

For NSC holders (2008 onwards): at least 50% in four NSC 20-credit subjects including English, plus Mathematics at 50% or Mathematical Literacy at 70%
Senior Certificate holders (2007 or earlier) need 24 points on Milpark's system plus Mathematics at E or higher (HG) or D or higher (SG)
If you do not meet the Maths requirement, a bridging programme is available
Mature age exemption through USAf may apply

About this course

This BBA with a Marketing Management major is a 360-credit degree at NQF level 7 (SAQA ID 61700). Milpark is an Education and Training Patron Member of the Marketing Association of South Africa (MASA).

Core modules include Business Communication, Microeconomics and Macroeconomics, Accounting Principles, Business Law, Finance for Managers, Business Ethics, Management and Leadership, Project Management and Entrepreneurship. The marketing stream adds:
- Marketing Management Practice
- Branding and Advertising
- Digital Marketing
- Services Marketing
- Visual Communication
- Strategic Marketing

You can study in one of two online modes: Immersive Online Learning (IO), which is guided and includes scheduled live sessions, small-group work and interactive content, or Distance Learning (DL), which is self-paced and built around textbooks and study guides with optional online resources.

The degree suits people who want to manage brands, campaigns or marketing teams and who would like a business degree with a strong marketing slant.

Possible careers

Brand Manager, Digital Marketer, Marketing Coordinator

Course intelligence for Bachelor of Business Administration Majoring in Marketing Management

Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.

Not on the scarce-skills list

Job market outlook

Bachelor of Business Administration Majoring in Marketing Management doesn’t currently appear on the national scarce-skills list as a Brand Manager. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.

Unlikely to be NSFAS-funded

NSFAS funding

NSFAS does not usually fund students at private institutions like Milpark. Ask Milpark directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.

More accessible

Admission chances

Milpark’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.

These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with Milpark and NSFAS.

How to apply for 2027 studies

Apply online through the Milpark application portal (portal.milpark.ac.za): choose the qualification, pay the application fee, write the admission test if one applies and upload certified copies of your ID, highest qualification and any other documents listed in the programme factsheet. Once you are accepted, you register for modules on the student portal and upload proof of payment. Apply well before registration closes, as late applications roll over to the next intake.

Ready to apply? This takes you straight to Milpark Education’s own official application page.

Apply Now

You will leave studies.mycourses.co.za and apply directly with Milpark Education.

Duration: 3 years full load (about 40 hours a week); 6 years half load; maximum 9 years; online
NQF Level: 7
Fees: Charged per module; check the programme's Fees and Payment Terms document on the Milpark website for current module prices.
Application deadline: Next intake 2027

Apply via Milpark Education

Latest Prospectus

What Courses Do I Qualify For in South Africa?

Enter your own subject marks and we'll show you real courses you're likely to qualify for, right now, plus what those courses tend to lead to: how in-demand the work is, whether NSFAS is likely to fund it, and how competitive admission is.

Your best 6 subjects, marks as a percentage. Life Orientation isn’t counted, in line with the standard APS scale used across the site. Fill in at least 4 to get a score.

Related courses

Bachelor of Commerce in Business Innovation & Entrepreneurship

AFDA · 3 years full-time

See requirements