NQF 8
qualification level
The IIE Bachelor of Arts Honours in Strategic Brand Communication is a bachelor Honours Degree offered by Vega for 2027 postgraduate applicants, taking 2 years part-time (online); maximum 4 years to complete. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Do you qualify
Minimum Admission Requirements to study IIE Bachelor of Arts Honours in Strategic Brand Communication at Vega
- A relevant bachelor's degree or advanced diploma of at least 360 credits that includes brand management, marketing strategy or a related discipline at NQF Level 7
- A foundation research module at undergraduate level is expected
- without it you must complete the Introduction to Research module
- You need a final-year average of at least 60%, or 55% to 59% with at least 60% in core modules
- International qualifications need a SAQA NQF Level 7 evaluation certificate
What you study
About This Course
This online IIE honours degree from Vega School deepens your ability to think creatively and strategically about brand communication. It is a 120-credit NQF Level 8 qualification (SAQA ID 98012, code HSB0801), completed part-time over two years (up to four years allowed) with a January intake.
You study brand identity models, consumer insight, research methods, channel and media planning and stakeholder relationships, and you complete an independent research project. The programme is aimed at graduates heading for strategy roles in brand-owning companies, communication consultancies and agencies.
Modules:
- Year 1, Semester 1: Brand and Brand Building
- Year 1, Semester 2: Brand Communication Strategy and Planning; Research Methodology for the Human Sciences
- Year 2, Semester 3: Channel and Media Planning
- Year 2, Semester 4: Practice of Brand Building; Research Project for Strategic Brand Communication (year-long)
Graduates of the IIE BA in Strategic Brand Communication can articulate directly into this honours degree. Applicants without undergraduate research training must complete an Introduction to Research module. Graduates can continue to the IIE MA in Creative Brand Leadership.
After you graduate
Careers This Course Leads To
Course intelligence for IIE Bachelor of Arts Honours in Strategic Brand Communication
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
IIE Bachelor of Arts Honours in Strategic Brand Communication doesn’t currently appear on the national scarce-skills list as a Media Planner. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.
NSFAS funding
NSFAS does not usually fund students at private institutions like Vega. Ask Vega directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
Vega’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with Vega and NSFAS.
Step by step
How to Apply at Vega for 2027
Apply through the Emeris online (distance) application portal and pay the R500 non-refundable application fee. Postgraduate applicants must upload a certified academic transcript, a certified copy of their completed qualification and a copy of their ID or passport, plus a portfolio or supporting documents where the programme asks for them. Accept your offer on the portal and pay the R3 000 pre-registration fee to hold your place.
Ready to apply? This takes you straight to Vega School’s own official application page.
Apply NowYou will leave studies.mycourses.co.za and apply directly with Vega School.
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Source: Official website: https://www.emeris.ac.za/qualifications/online/bachelor-of-arts-honours-in-strategic-brand-communication, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with Vega School before applying.