IIE Bachelor of Arts in Strategic Brand Communication Course Requirements at Vega
Vega School · Brand
The IIE Bachelor of Arts in Strategic Brand Communication is a bachelor's Degree offered by Vega for 2027 learners, taking 3 years full-time (contact); 4 years part-time (online) to complete. This page covers the Grade 12 subjects and admission score you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Grade 12 Required Subjects to study IIE Bachelor of Arts in Strategic Brand Communication at Vega
- A National Senior Certificate with a bachelor's pass and at least 30% for English
- An NC(V) bachelor's pass with 50% for English is also accepted
- A Senior Certificate with endorsement and 33.3% for English, or an SC(A) degree pass, also qualifies
- You need at least 30% in the language of learning and teaching (33.3% on the SC)
- A cognate higher certificate, 240-credit diploma, advanced certificate or 360-credit diploma can be used for entry
- International applicants need a USAf exemption certificate
About this course
The IIE BA in Strategic Brand Communication is Vega School's degree for people who want to plan how brands talk to their audiences. It is a 360-credit NQF Level 7 qualification (SAQA ID 91723, code BASB0701) offered full-time on campus over three years, or part-time online over four years (maximum eight years), with a January intake.
You learn to research audiences, build communication strategies, plan media channels and manage projects, and you finish with Vega's Brand Challenge, a live project for a real client.
Modules by year (contact):
- Year 1: Strategic Brand Communication 1A, 1B and 1C, Critical Thinking and Media Studies 1, Business Communication and Digital Media 1, Brand Communication Project Management A and B, Principles of Innovation
- Year 2: Strategic Brand Communication 2A, 2B (Channel Planning) and 2C, Consumer Behaviour, Sustainable Business Practice, Practice of Innovation, Critical Thinking and Media Studies 2, Brand Activation
- Year 3: Strategic Brand Communication 3A and 3B, Innovation Management, Experiential Brand Building, Digital Brand Building, research modules for the human sciences, Brand Challenge
The online version covers 24 modules over eight semesters, with weekly live sessions and a success navigator. Graduates can continue to the IIE BA Honours in Strategic Brand Communication. Holders of the Higher Certificate in Creative Development with the right electives can articulate in.
Possible careers
Brand and communications planner, strategic planner, account executive, public relations or sponsorship planner, channel or media planner, digital marketing planner, event manager or internal communication manager. Further study through the IIE BA Honours in Strategic Brand Communication.
Course intelligence for IIE Bachelor of Arts in Strategic Brand Communication
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
IIE Bachelor of Arts in Strategic Brand Communication doesn’t currently appear on the national scarce-skills list. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.
NSFAS funding
NSFAS does not usually fund students at private institutions like Vega. Ask Vega directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
Vega’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with Vega and NSFAS.
How to apply for 2027 studies
Choose contact or online study and apply through the matching Emeris portal (undergraduate contact or distance), paying the R500 application fee. Upload your ID and latest school results. Accept your offer and pay the R3 000 pre-registration fee. Contact applications for 2027 close on 30 October 2026, after which a R2 000 late fee applies; the late fee does not apply to online study.
Ready to apply? This takes you straight to Vega School’s own official application page.
Apply NowYou will leave studies.mycourses.co.za and apply directly with Vega School.
View all Courses at Vega
- Duration
- 3 years full-time (contact); 4 years part-time (online)
- NQF Level
- 7
- Fees
- 2027: R111 360 for first year on campus (full settlement); online R8 040 per module or R48 240 per year on the 4-year plan. See the 2027 fee schedules.
- Application deadline
- 30 October 2026 for 2027 contact study
- Campus
- Sandton Johannesburg Campus, Sandton
- Pretoria Lynnwood Campus, Pretoria
- Cape Town City Campus, Cape Town
What Courses Do I Qualify For in South Africa?
Enter your own subject marks and we'll show you real courses you're likely to qualify for, right now, plus what those courses tend to lead to: how in-demand the work is, whether NSFAS is likely to fund it, and how competitive admission is.
Related courses
Source: Official website: https://www.emeris.ac.za/qualifications/bachelor-of-arts-in-strategic-brand-communication, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with Vega School before applying.