• Full Time
  • Anywhere

BCom Marketing Degree at Wits: The BCom Marketing will provide you with the skills and knowledge to learn what drives a business, both strategically and creatively. This degree will equip you with a sound understanding of collecting, evaluating and applying the fundamentals of what drives consumer behaviour and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer, and you will gain insight into marketing communication mix strategies to help you grow a business. Marketing encompasses areas such as digital marketing, social media management, sustainable marketing, retail management, services marketing, brand management, consumer psychology, marketing research and contemporary issues in marketing.

Career Opportunities

  • Chief Marketing Officer
  • Marketing Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Content Manager
  • Brand Manager
  • Advertising and Promotions Manager
  • Market Research Manager
  • Public Relations Manager
  • Sales Manager

Our graduates are employed in various industries including, but not limited to, fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunications, research,  advertising, marketing, public relations and management consulting.

Course Module

Major Combinations

  • Management
  • Information Systems
  • Psychology
  • Finance
  • Economics
  • Human Resource Management

Majoring in Marketing comprises the following courses:

  • Principles of Marketing
  • Consumer Behaviour
  • Retail Management
  • Integrated Marketing Communication
  • Service Innovation and Marketing
  • Marketing Research
  • Marketing Strategy
  • Digital Marketing

Entry Requirements

APS  38+
English Home Language OR First Additional Language Level 5
Mathematics  Level 5


Applicants with an APS of 35-37, as well as English Level 5 and Mathematics Level 5, will be wait-listed subject to place availability.

Listing Amenities

  • Accredited
  • Free Wifi

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