BCom Marketing Degree at Wits
BCom Marketing Degree at Wits: The BCom Marketing will provide you with the skills and knowledge to learn what drives a business, both strategically and creatively. This degree will equip you with a sound understanding of collecting, evaluating and applying the fundamentals of what drives consumer behaviour and how to position a brand to ensure a successful business venture. Marketing can be applied across a broad range of industries and plays a crucial role in providing a link between the business and the customer, and you will gain insight into marketing communication mix strategies to help you grow a business. Marketing encompasses areas such as digital marketing, social media management, sustainable marketing, retail management, services marketing, brand management, consumer psychology, marketing research and contemporary issues in marketing.
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Career Opportunities
- Chief Marketing Officer
- Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Digital Content Manager
- Brand Manager
- Advertising and Promotions Manager
- Market Research Manager
- Public Relations Manager
- Sales Manager
Our graduates are employed in various industries including, but not limited to, fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunications, research, advertising, marketing, public relations and management consulting.
Course Module
Major Combinations
- Management
- Information Systems
- Psychology
- Finance
- Economics
- Human Resource Management
Majoring in Marketing comprises the following courses:
- Principles of Marketing
- Consumer Behaviour
- Retail Management
- Integrated Marketing Communication
- Service Innovation and Marketing
- Marketing Research
- Marketing Strategy
- Digital Marketing
Entry Requirements
APS 38+
English Home Language OR First Additional Language Level 5
Mathematics Level 5
Wait-listing
Applicants with an APS of 35-37, as well as English Level 5 and Mathematics Level 5, will be wait-listed subject to place availability.