Bachelor of Philosophy Honours in Marketing Management Course Requirements at IMM
IMM Graduate School · Marketing Qualifications
The Bachelor of Philosophy Honours in Marketing Management is a bachelor Honours Degree offered by IMM for 2027 postgraduate applicants, taking Minimum 1 year; maximum 4 years to complete. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.
Minimum Admission Requirements to study Bachelor of Philosophy Honours in Marketing Management at IMM
- A suitable bachelor's degree at NQF level 7 with Marketing 3 as a major, or an equivalent qualification
- A completed postgraduate application form, certified certificates, ID or passport, a motivational letter and a CV
- A non-refundable deposit
- You may be asked to attend a selection interview
About this course
The Bachelor of Philosophy (BPhil) Honours in Marketing Management is a 140-credit, HEQSF-aligned qualification at NQF level 8 (SAQA ID 79366). It is CIM-accredited and takes marketing graduates to an advanced level of strategic and research skill.
The programme has six modules:
- Advanced Brand Management (20 credits)
- Advanced Digital Marketing (20 credits)
- Advanced Strategic Marketing (20 credits)
- Advanced Research: Theory (20 credits)
- Advanced Marketing Research Report (30 credits)
- Advanced Marketing Applications Report (30 credits)
IMM offers two study modes. Blended Hybrid learning adds optional face-to-face or live virtual classes at its student support centres, while Distance learning is fully flexible. Both use IMM's eLearn platform, with study materials, interactive content, live and recorded lectures, discussion forums and student support. You need at least one year and have up to four years to finish.
The honours degree suits marketing graduates who want to compete for graduate-level jobs, move up in their organisation or build their own business. Graduates with work experience can go on to IMM's Master of Philosophy in Marketing.
Possible careers
Course intelligence for Bachelor of Philosophy Honours in Marketing Management
Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.
Job market outlook
Good sign: Sales and Marketing Manager appears on South Africa’s National List of Occupations in High Demand, a Department of Higher Education and Training analysis of employer hiring activity. Employers have been reporting real recruitment pressure for this role, which generally works in your favour once you’ve completed Bachelor of Philosophy Honours in Marketing Management.
NSFAS funding
NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.
Admission chances
IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.
These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.
How to apply for 2027 studies
Complete IMM's postgraduate application form online (imm.ac.za/online-application) and submit certified copies of your certificates and academic record, your ID or passport, a motivational letter and a CV, together with the non-refundable deposit set out in the fee structure. IMM may invite you to a selection interview before a decision is made. Apply well ahead of the semester you want to start.
Ready to apply? This takes you straight to IMM Graduate School’s own official application page.
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Related courses
Unisa Admission Score (AS) …Source: Official website: https://imm.ac.za/academic-qualifications/marketing-qualifications/bachelor-of-philosophy-bphil-honours-in-marketing-management/, last verified 2026-09-22. Requirements and fees change. Always confirm current details directly with IMM Graduate School before applying.