Postgraduate Diploma in Marketing Management at IMM: Requirements

NQF 8

qualification level

Poster showing admission requirements for the Postgraduate Diploma in Marketing Management postgraduate diploma at IMM Graduate School, with a link to studies.mycourses.co.za

The Postgraduate Diploma in Marketing Management is a postgraduate Diploma offered by IMM for 2027 postgraduate applicants, taking Minimum 1 year; maximum 4 years to complete. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.

Do you qualify

Minimum Admission Requirements to study Postgraduate Diploma in Marketing Management at IMM

An appropriate NQF level 7 qualification from an accredited higher education provider with Marketing as a major
At least 65% for Marketing at NQF level 7 and at least 60% for one other marketing-related module at that level
Alternatively, a BCom Honours (or equivalent NQF level 8 qualification) that included Marketing and Research Methodology, with an overall average of 65% and at least 65% for the research project
A completed postgraduate application, certified certificates, ID, CV and motivational letter
a selection interview may be required

See which school subjects open which courses.

What you study

About Postgraduate Diploma in Marketing Management

The Postgraduate Diploma in Marketing Management is a 120-credit qualification at NQF level 8 (SAQA ID 78946), quality assured by the Council on Higher Education. It is an applied programme for graduates who want to strengthen their strategic marketing and leadership skills.

The diploma has five modules:

- Applied Brand Management and Communications (20 credits)

- Applied Digital Marketing Dynamics (20 credits)

- Applied Marketing Metrics (20 credits)

- Applied Marketing Leadership (20 credits)

- Applied Marketing Project (40 credits)

Assessment combines module assignments, open-book examinations in Brand Management and Digital Marketing, and an online marketing simulation game with continuous assessment.

IMM offers two study modes. Blended Hybrid learning adds optional face-to-face or live virtual classes at its student support centres, while Distance learning is fully flexible. Both use IMM's eLearn platform, with study materials, interactive content, live and recorded lectures, discussion forums and student support. The diploma takes at least one year and must be finished within four.

It suits graduates from marketing or other fields who are moving into marketing management, and it prepares people for executive marketing roles. Graduates can also continue to the BPhil Honours in Marketing Management.

After you graduate

Careers After Postgraduate Diploma in Marketing Management

Marketing Manager

Course intelligence for Postgraduate Diploma in Marketing Management

Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.

Actively hiring

Job market outlook

Good sign: Sales and Marketing Manager appears on South Africa’s National List of Occupations in High Demand, a Department of Higher Education and Training analysis of employer hiring activity. Employers have been reporting real recruitment pressure for this role, which generally works in your favour once you’ve completed Postgraduate Diploma in Marketing Management.

Unlikely to be NSFAS-funded

NSFAS funding

NSFAS does not usually fund students at private institutions like IMM. Ask IMM directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.

More accessible

Admission chances

IMM’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.

These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with IMM and NSFAS.

Step by step

How to Apply for Postgraduate Diploma in Marketing Management in 2027

Complete IMM's postgraduate application form online (imm.ac.za/online-application) and submit certified copies of your certificates and academic record, your ID or passport, a motivational letter and a CV, together with the non-refundable deposit set out in the fee structure. IMM may invite you to a selection interview before a decision is made. Apply well ahead of the semester you want to start.

Ready to apply? This takes you straight to IMM Graduate School’s own official application page.

Apply Now

You will leave studies.mycourses.co.za and apply directly with IMM Graduate School.

Answers

Postgraduate Diploma in Marketing Management: Frequently Asked Questions

Requirements are: An appropriate NQF level 7 qualification from an accredited higher education provider with Marketing as a major; At least 65% for Marketing at NQF level 7 and at least 60% for one other marketing-related module at that level; Alternatively, a BCom Honours (or equivalent NQF level 8 qualification) that included Marketing and Research Methodology, with an overall average of 65% and at least 65% for the research project; A completed postgraduate application, certified certificates, ID, CV and motivational letter; a selection interview may be required.

Graduates most often go into Marketing Manager.

Applications are made online through IMM Graduate School's own application portal, which the apply button on this page links to directly. You will usually need your ID, your latest results and proof of payment if an application fee applies.

What Courses Do I Qualify For in South Africa?

Enter your own subject marks and we'll show you real courses you're likely to qualify for, right now, plus what those courses tend to lead to: how in-demand the work is, whether NSFAS is likely to fund it, and how competitive admission is.

Your best 6 subjects, marks as a percentage. Life Orientation isn’t counted, in line with the standard APS scale used across the site. Fill in at least 4 to get a score.

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