IIE Bachelor of Commerce Honours in Strategic Brand Management Course Requirements at Varsity College

Varsity College · Faculty of Commerce

Bachelor Honours Degree Business & Management

The IIE Bachelor of Commerce Honours in Strategic Brand Management is a bachelor Honours Degree offered by Varsity College for 2027 postgraduate applicants, taking 2 years part-time online (maximum 4 years) to complete. This page covers the minimum admission requirements you need to qualify, what the course involves, where you can study it, the careers it leads to, and how to apply.

Minimum Admission Requirements to study IIE Bachelor of Commerce Honours in Strategic Brand Management at Varsity College

A bachelor's degree or advanced diploma of at least 360 credits that includes passed Accounting or Financial Management and Economics or Statistics at undergraduate level
A final-year average of at least 60%, or 55% to 59% if your core modules average 60% or more
International qualifications need a SAQA NQF Level 7 evaluation certificate

About this course

The IIE Bachelor of Commerce Honours in Strategic Brand Management is an online honours degree that treats brands as business assets to be built, measured and led. It carries 120 credits at NQF Level 8 (SAQA ID 96079) and is studied part-time over two years, with a January intake.

The modules are:
- Brand and Brand Building
- Strategic Brand Management and Leadership
- Research Methodology for the Business Sciences
- Financial, Economic and Legal Aspects
- Research Project for Strategic Brand Management
- Practice of Brand Building

You combine strategic brand thinking with the financial and legal side of business, and finish with your own research project.

The honours suits commerce graduates and marketing professionals who want to become brand strategists, brand managers or planners. You must have passed accounting or financial management and economics or statistics at undergraduate level. Graduates of the IIE BCom in Strategic Brand Management or BCom in Digital Marketing can progress here, and those who complete it can apply for the IIE MCom in Strategic Brand Leadership.

Possible careers

Graduates work as brand strategists, brand and product managers, agency strategic planners, marketing research analysts and new business developers. Further study is the IIE MCom in Strategic Brand Leadership.

Course intelligence for IIE Bachelor of Commerce Honours in Strategic Brand Management

Data-driven planning insights for this specific course: job market outlook, NSFAS funding, and how competitive admission is likely to be.

Not on the scarce-skills list

Job market outlook

IIE Bachelor of Commerce Honours in Strategic Brand Management doesn’t currently appear on the national scarce-skills list. That’s not a red flag on its own, most jobs in South Africa aren’t on that list, it just tracks where employers reported the strongest hiring pressure. Your own results, experience and network will matter more here than national demand trends.

Unlikely to be NSFAS-funded

NSFAS funding

NSFAS does not usually fund students at private institutions like Varsity College. Ask Varsity College directly about its own bursaries or payment plans, and check whether a sector SETA offers funding for this field.

More accessible

Admission chances

Varsity College’s intake and this course’s requirements with its published admission requirements generally leave more room than the most sought-after courses, so you likely have a reasonable window to apply without rushing, though applying early is always the safer bet.

These insights are estimates generated from South Africa’s National List of Occupations in High Demand (DHET, November 2023 draft), NSFAS’s published funding rules, and this university’s general applicant demand. They’re planning guidance, not a guarantee. Always confirm funding and admission specifics directly with Varsity College and NSFAS.

How to apply for 2027 studies

Apply through the Emeris postgraduate portal (portal.emeris.ac.za/application/postgrad-contact/ for contact study, or the online portal for distance study). Upload a copy of your ID or passport, a certified academic transcript and a certified copy of your undergraduate qualification. Selection is based on your marks and the programme's specific entry rules, and places are limited, so apply well before the intake.

Ready to apply? This takes you straight to Varsity College’s own official application page.

Apply Now

You will leave studies.mycourses.co.za and apply directly with Varsity College.

Duration: 2 years part-time online (maximum 4 years)
NQF Level: 8
Fees: Check the 2027 postgraduate fee schedule or contact Emeris Online for current fees
Application deadline: January intake; check the programme page

Apply via Varsity College

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